If you are planning on selling your products to teenagers, or if you would like to expand into a younger market of teens, one thing you'll want to look at is your product packaging. Luckily, following these three tips can help you package your products in a way that is sure to attract teenage customers.
1. Make Products Visually Exciting
If you sell products for a teenage market, you're going to want to put some extra effort into making your product packaging look exciting. Sure, your average adult will buy something that is packaged traditionally, but hip and colorful packaging makes things all the more appealing for teenagers. Use bright, bold color combinations and modern patterns and designs to reach out to a younger market.
2. Add a Dash of Entertainment
Teens are used to constantly being entertained nowadays, which is probably part of why smartphones -- and their many apps, games and other sources of entertainment -- are so popular among a teenage crowd. This means you want your packaging to be something that is entertaining. Add snarky, sarcastic slogans or descriptions, or consider adding teenage-appropriate jokes and riddles to the packaging. Keeping teens entertained just a little while longer while they're holding your packaging can help increase the chances of them wanting to actually buy the product.
3. Make it Shareable
It's no secret that teens are spending tons of time on social media nowadays. If you can get them to share your products via social media, you can get both them and their friends and followers more excited about what you have to offer. This means that you need to make your products shareable, not just by ensuring that your packages are colorful and entertaining -- although these two steps are obviously important, too -- but by further encouraging teens to share on social media. Adding your social media information right to the package, along with cool hashtags that are related to your brand and invitations to share a photo on social media, can encourage teens to do just that. Once their friends and followers see your product, they might want to check it out, too.
As you can see, there are a few things that you should keep in mind when coming up with product packaging for products that are primarily marketed toward teenagers. This can help you boost your success without having to make any changes to your product. To learn more about packaging, contact a company like WorkAbilities, Inc.
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